Insights
What real deal data really shows.
What real cross-SSP delivery data shows about the supply buyers are paying for. Anonymised, always.
Curation · · 4 min
$502,874
of deal spend couldn't be verified either way
The curation trust gap: why premium supply needs proof.
We audited the 10 largest deals across two real datasets. $894,009 of spend, $20,702 at risk identified, and $502,874 that nobody could verify either way.
Price gaps · · 3 min
2.9x
price gap between authorised sellers of the same publisher
One publisher, three sellers, three prices.
In one real video deal, the same publisher was bought through three authorised seller seats, and one charged about a third of the price of the other two. Standard reporting never shows it.
CTV · · 4 min
93%
of the largest CTV deal couldn't be verified either way
A CTV deal showing 0.06% at risk isn't a clean deal.
Our six OLV deals were almost fully verifiable. Our four CTV deals were 55% to 93% unverifiable. Here's why the risk number alone can mislead.
Environment · · 3 min
$2.8k
of one deal's spend ran in a format that didn't match the sale
Sold as video. Delivered as something else.
Across two real deals, $3,542 of spend ran on pages where the format contradicted what was sold. A delivery report will never tell you that.
Method · · 3 min
$12,488
recoverable on a conservative basis, from 10 real deals
Identified vs recoverable: how we put a number on money at risk.
We identified $20,702 at risk across 10 deals. On a conservative basis, $12,488 is recoverable. Here's why we publish both.
Authorisation · · 3 min
$750
of unauthorised spend had a clean route on the same domain
Unauthorised spend usually has a clean alternative.
In one real deal, $750 ran through routes the publisher never approved. Almost all of it could have gone through approved routes on the same domains.