About Odyns™
We exist so curated supply can prove what it's worth.
Curation is reshaping programmatic buying, but the people paying for it still can't easily see what they got. Odyns™ was built to close that gap with independent, evidence-based audits.
Why we started
The industry needed a referee, not another scorekeeper.
Every curated deal passes through several companies, and each one sees only its own slice. When a client or a finance team asks whether the supply was really premium, the answer usually comes from someone with a stake in it.
Odyns™ takes the deal's own delivery data and checks it against what publishers themselves declare. The result is one set of facts that a curator, an agency and a brand can all read and agree on.
Mayank Sharma
Founder, Odyns™
Founder
Mayank Sharma
Founder, Odyns™
Eleven years shaping how programmatic video and CTV are bought, sold and curated.
His work sits where the market is heading: curated supply, transparency across SSPs, and the standards buyers will soon expect by default. He has set supply strategy on the sell side, guided buying strategy for global advertisers and agencies, and seen from inside a publisher how supply quality becomes revenue.
Odyns™ grew out of that vantage point: an independent standard for curated video that buyers and sellers can both trust.
- across the programmatic stack
- 11 years
- run hands-on
- 6 DSPs
- of the trade
- Every side
- Supply strategy
- Sets the direction for curated OLV and CTV supply across the major SSPs: what gets built, for whom, and why.
- Buyer advisory
- Has guided global advertisers and agencies through programmatic buying decisions, turning platform complexity into clear commercial outcomes.
- Publisher perspective
- Knows the publisher side from the inside, where the quality of supply decides the quality of revenue.
- Evidence-led leadership
- Leads with data. Shapes the measurement and decision systems that turn delivery into strategy, including the Odyns™ engine.
Fractional leadership
Senior programmatic leadership, without the full-time hire.
Mayank also works with a small number of ad-tech companies, curators and agencies as a fractional leader, embedded with your team for the problems that need someone who has done it before.
- Supply and curation strategy
- Supply-path and transparency programmes
- Programmatic video and CTV growth
- Data, reporting and operating models
What we stand for
Four principles behind every audit.
Evidence over opinion
Every finding traces back to the deal's own delivery data and the publisher's own declarations. If we can't show it, we don't say it.
Honest about limits
When something can't be verified, we say so plainly. A gap in visibility is never presented as a clean result.
No stake in the outcome
We don't buy media, sell inventory or build deals. Our only product is an answer both sides can trust.
Built by practitioners
The people reading your data have run campaigns, built deals and sat in the same reviews you do.
Talk to the person who'll read your data.
Book a 30-minute call. No pitch deck, just an honest look at your curated deals.