Unauthorised spend usually has a clean alternative.

In one video deal running across more than a thousand domains, $750 ran through seller routes the publisher itself had not approved. It was concentrated in one SSP, on just two routes.

In the deals we audited, that was the pattern. Unauthorised spend often isn't a sign of bad inventory. It's the right inventory, bought through the wrong door.

Why that changes the conversation

• Buyers don't have to drop a publisher they value
• Curators can fix the route without rebuilding the deal
• Everyone gets the same inventory, bought the way the publisher intended

Across all 10 deals, unauthorised spend totalled $1,003. Small next to the price gaps, but every dollar of it is a clear, fixable finding.