Case studies
Real deals. Real spend. Real money at risk.
Every case study comes from the 10 largest deals across two real, multi-SSP audits. We never name a client, agency, advertiser or deal, but every dollar is exactly as we found it.
- OLV deal · one week0130.8%of deal spend exposed to a price gap
One publisher. Three authorised sellers. Three very different prices.
A short OLV deal where 30.8% of spend was exposed to a price gap. One publisher was bought through three authorised seller seats, and one of them charged about a third of the price of the other two.
Read the case study - OLV deal · about two months02$2.8kof spend where the format didn't match the sale
Sold as video. Delivered as something else.
A deal sold as video, where $2.8k of spend ran on pages that rendered a different format. The same domains also carried clean routes in the same deal.
Read the case study - OLV deal · two weeks030%unverified, with no unauthorised sellers
A curated deal that came back clean, and could prove it.
A curated video deal put through every check: no unauthorised sellers, no format mismatch, no impossible reporting and 0% unverified. The only finding was a small price gap.
Read the case study - CTV deal · most of a year0493%of spend couldn't be verified either way
The biggest CTV deal we audited looked clean. We didn't say so.
The largest deal we audited. Only $220 (0.06%) at risk, but 93% of the spend couldn't be verified either way. We led with the second number.
Read the case study
All ten deals
The full picture, not just the best stories.
Every deal we audited, ranked by money at risk. The OLV deals were almost fully verifiable. The CTV deals mostly weren't.
Spend audited
10 largest deals, two real datasets
$894,009
Money at risk identified
Hard evidence only, every dollar counted once
$20,702
Recoverable, conservative basis
A deliberately cautious estimate we would defend
$12,488
Couldn't be verified either way
Reported separately. Never counted as at risk, never counted as clean.
$502,874
Identified amounts, not realised savings. $894,009 of deal spend audited.
| Deal | Format | Length | Spend | At risk | At risk % | Unverified % |
|---|---|---|---|---|---|---|
| Dataset B · Deal D | OLV | About a week | $13.9k | $4.3k | 30.8% | 0.00% |
| Dataset B · Deal A | OLV | A few weeks | $29.2k | $2.4k | 8.3% | 0.22% |
| Dataset A · Deal C | OLV | About four months | $64.8k | $4.7k | 7.3% | 0.18% |
| Dataset A · Deal D | OLV | About two months | $61.1k | $4.1k | 6.7% | 1.4% |
| Dataset A · Deal E | OLV | About two months | $60.0k | $3.3k | 5.6% | 1.4% |
| Dataset B · Deal C | OLV | A few weeks | $18.5k | $510 | 2.8% | 0.00% |
| Dataset A · Deal B | CTV | Most of a year | $247k | $1.1k | 0.43% | 54.6% |
| Dataset B · Deal E | CTV | A few weeks | $12.3k | $20 | 0.17% | 61.3% |
| Dataset A · Deal A | CTV | Most of a year | $367k | $220 | 0.06% | 92.9% |
| Dataset B · Deal B | CTV | A few weeks | $20.3k | $10 | 0.03% | 87.4% |
Your campaign could be the next case study.
Start with one campaign. We'll show you what checked out, what didn't, and where the money went.