How it works

Four questions every curated deal should be able to answer.

Where the money went, who was allowed to sell it, which domains deserve trust and where the ads really ran. An Odyns™ audit answers all four, with evidence drawn from real spend.

Book a call See sample findings

01ShareSend one campaign's delivery exports
02ReconcileEvery SSP in one true picture
03VerifySellers checked with publishers
04ScoreDomains rated on evidence
05InspectReal pages confirmed
06ReportFindings you can share

01Where did the money actually go?

One true picture of spend, across every SSP.

Each SSP only shows its own slice of a deal. We bring them together into a single, reconciled view, so everyone at the table is working from the same numbers.

The same publisher compared across every route that sold it
Totals that match your delivery data exactly
Clarity on how much of the spend each SSP really saw

Cross-SSP audit · 3 SSPsReal audit data

8.8%

of spend was seen by all three SSPs at the same time.

Full overlapSeen by one or two SSPs

Spend reconciled: ~$1.44M
Delivery window: 263 days
Deals: 86
Domains: 17,664

02Was everyone allowed to sell it?

Know which sellers the publisher actually approved.

Every route in the delivery is checked against what the publisher itself has declared. The result is a clear outcome for each one, including the routes that simply can't be confirmed.

Unauthorised routes identified, with the evidence behind them
Unverifiable supply reported on its own, never passed as clean
Nothing flagged as a violation without proof

Authorisation audit · 1,000 domainsReal audit data

6,417

supply routes checked against publisher declarations.

Authorised direct2,564
Authorised reseller2,761
Needs further review36
Unverifiable947
Unauthorised109

03Which domains can I trust?

An integrity score for the domains that carry your spend.

Every domain with enough evidence gets a Path Score from 0 to 100, built from signals we measure directly. Where the evidence is too thin, we hold back rather than guess.

A single score to compare domains and deals
Scores issued only where the data supports them
Quality and performance kept separate, so neither hides the other

Domains scored · 17,664 in the campaignReal audit data

2,010

domains had enough evidence to score. Together they carried the large majority of spend.

Each square is 1% of the domains in the campaign. The rest were held back as unrated rather than guessed.

04Did the ads run where you paid for?

Rendered, not assumed.

We look at the real pages behind your delivery to confirm a genuine video player was there, and that the format that ran is the format that was sold.

Confirmation that premium video was really premium video
Format mismatches brought to the surface
CTV and app inventory handled on its own terms

Proven on real spend

Not a demo. Not a sample dataset.

Everything on this site comes from audits of real campaign delivery across multiple SSPs. The same engine, the same rigour, applied to your data.

impressions audited: ~155M
in spend reconciled: $1.62M
money at risk identified: $20,702
supply routes verified: 6,417

Odyns™ Intelligence

Every finding becomes a dollar figure, and a next step.

The four answers above feed one intelligence layer that sizes the money at risk in every deal and shows what can be done about it.

01
Detect
Finds unauthorised sellers, format mismatches, price gaps and impossible reporting across every route in a deal.
02
Quantify
Puts a dollar figure on every finding, counting each dollar once, so the total is never inflated.
03
Prioritise
Ranks deals and domains by the money involved, so teams fix what matters first.
04
Act
Shows what can be rerouted to clean routes on the same inventory, which price gaps can be recovered and what should be removed.

Odyns™ Intelligence · money at riskReal audit data, USD

Spend audited

10 largest deals, two real datasets

$894,009

Money at risk identified

Hard evidence only, every dollar counted once

$20,702

Recoverable, conservative basis

A deliberately cautious estimate we would defend

$12,488

Couldn't be verified either way

Reported separately. Never counted as at risk, never counted as clean.

$502,874

Identified amounts, not realised savings. $894,009 of deal spend audited.

Clear outcomes

An answer for every route, including the ones that can't be confirmed.

Pass or fail tools force an answer. We don't. When the evidence isn't there, we say so, so a gap in the data is never mistaken for clean supply or for fraud.

Real audit results · 1,000 domains · 6,417 supply routes
Outcome	What it means	Routes	Share
Authorised direct	Confirmed by the publisher as a direct seller.	2,564	40.0%
Authorised reseller	Confirmed by the publisher as an approved reseller.	2,761	43.0%
Needs further review	Approved at the first step, with further steps still to confirm. Not treated as a violation.	36	0.6%
Unverifiable	The evidence wasn't available to confirm it either way, so we report it separately.	947	14.8%
Unauthorised	The publisher does not approve this seller for its inventory.	109	1.7%

Anonymised results from a real campaign audit.

What you receive

An audit built to be used, not filed.

A clear summary

What we found, what it means, and what to look at first. Written for marketing, finance and procurement alike.

Findings you can act on

The domains, deals and SSPs behind every issue, ranked by the spend involved.

Evidence you can share

Every finding traceable to your own data and the publisher's own declarations.

Ready-to-use exports

Excel, CSV or TSV, ready to drop into a client report or your own dashboards.

Ways to work with us

Three ways to put Odyns™ to work.

Start hereFor agencies and brands

Deal Audit

One OLV or CTV deal, audited end to end. Know exactly what you bought before the next review, renewal or pitch.

Every route checked, every dollar at risk sized
What couldn't be verified, stated plainly
A specialist walkthrough of the findings
Evidence you can share with clients and finance

Book a call

Best for ongoing spendFor teams with ongoing curated spend

Always-on Assurance

Your OLV and CTV delivery audited every month, so money at risk is caught while there's still budget left to move.

A monthly audit of all your curated video deals
A specialist review call every month
Priority findings before your next optimisation
Still no integration: monthly exports are enough

Book a call

Sell with proofFor curators

Odyns™ Verified

Independent verification of the curated deals you sell, with a report every buyer can read for themselves.

Your OLV and CTV deals verified independently
A shareable verification report for each buyer
Evidence for pitches, QBRs and renewals
The same method and standard we apply for buyers

Book a call

Questions

Common questions, straight answers.

What is Odyns™?

Odyns™ is an independent audit service for curated online video (OLV) and connected TV (CTV) supply. It checks that the supply behind curated deals and PMPs was authorised by the publisher, ran in a genuine environment and was fairly priced across every SSP that sold it, and it puts a dollar figure on money at risk.

How is Odyns™ different from verification vendors like DV or IAS?

Verification vendors tell you whether an ad was seen and brand safe. Odyns™ answers a different question: whether the supply itself was real, authorised and fairly priced. It works alongside attention and brand-safety tools rather than replacing them.

Who is Odyns™ for?

Curators who want to prove their deals are clean, agencies who need evidence for clients, and brands who want to check the premium they pay for curated supply.

Do I need to install anything or give platform access?

No. Odyns™ works from the delivery exports your SSPs already provide. There are no tags, no pixels and no platform access, and every audit is reviewed by a specialist.

What does an Odyns™ audit typically find?

Across the 10 largest deals in two real audits, Odyns™ identified $20,702 of money at risk out of $894,009 audited, mostly price gaps between seller seats, plus format mismatches and unauthorised sellers. It also reported $502,874 that couldn't be verified either way, mostly CTV.

What does money at risk mean?

Money at risk is spend with hard evidence of a problem, such as an unauthorised seller, a format that didn't match the sale or a price gap for the same inventory. Each dollar is counted once. Spend that can't be verified is reported separately and never added to it.

Know what your curated deals actually delivered.

Start with one campaign. We'll show you what checked out, what didn't, and where the money went.

Book a call See how it works