Curated supply. Independently verified.
Odyns™ checks that the supply behind your OLV and CTV deals was authorised by the publisher, ran on a real page and was priced fairly across every SSP that sold it.
- No tags or pixels
- No stake in the outcome
- Proven on real deals
6,417 supply routes audited
Across 1,000 domains in one campaign scope
- 1 in 7 routes couldn't be verifiedReported on their own, never counted as clean.
- 109 unauthorised routes foundEach one backed by the publisher's own declaration.
- Only 8.8% of spend was seen by all three SSPsWhy blended cross-SSP numbers can mislead.
One audit. Every major SSP. Data reconciled into one view.
- Magnite
- PubMatic
- Index Exchange
- Equativ
- TripleLift
- Microsoft Curate
Sound familiar?
It usually starts with one uncomfortable question.
- Curator
“The buyer asked how we verify our supply. We had our own reporting, and nothing else.”
Hand them an independent audit instead.
- Agency
“The client asked what the curation premium actually bought them.”
Show them, deal by deal, in dollars.
- Brand
“Finance wanted to know why CPMs went up, and whether it was worth it.”
Answer with evidence, not reassurance.
The problem
Everyone says their supply is premium. Very few can show it.
A curated deal can pass through several SSPs and sellers, and each party sees only its own slice. When a client or procurement team asks for proof, there's no independent view to point to.
Same publisher. Three SSPs. Three prices.
One domain can reach a deal through several sellers at different CPMs. No single report lines them up.
Authorisation nobody checks.
ads.txt and sellers.json exist so anyone can check who may sell a site. Very few teams do it across a whole campaign.
Quality you can't show.
Curators know their deals are clean. Buyers want to see it. Without shared evidence, it comes down to trust.
Spend you can't trace.
Resold, unauthorised and unverifiable paths sit inside blended totals, where nobody sees them.
This is one publisher inside one deal.
Four routes to the same impressions. Four prices. Two authorised, one that nobody can confirm and one that shouldn't be there at all. An Odyns™ audit shows you every route like this, across the whole campaign.
SSP A · authorised seller
The publisher confirms this seller directly. This is the route your deal should run on.
Odyns™ Intelligence
An independent audit that buyers and sellers can both rely on.
Odyns™ Intelligence combines statistical models, AI-assisted analysis and specialist review. It audits every route in a deal, puts a dollar figure on what's at risk and shows exactly what to do about it: what to reroute, which price gaps to recover and what to remove.
- Evidence you can put in a deck
- Findings backed by your own delivery data and the publisher's own declarations.
- A clearer view of price
- See what each SSP and seller delivered for the same inventory, and what it cost.
- No false alarms
- We'd rather mark a path unverified than flag good supply by mistake.
- Nothing to install
- No tags, no pixels and no platform access. You send exports, we send back the audit.
How Odyns™ Intelligence works
From every route in a deal to the dollars that matter.
Statistical models and AI-assisted analysis turn raw delivery data into money at risk you can act on. Every finding stays traceable to your own data, and a specialist signs it off.
- 01
Detect
Finds unauthorised sellers, format mismatches, price gaps and impossible reporting across every route in a deal.
- 02
Quantify
Puts a dollar figure on every finding, counting each dollar once, so the total is never inflated.
- 03
Prioritise
Ranks deals and domains by the money involved, so teams fix what matters first.
- 04
Act
Shows what can be rerouted to clean routes on the same inventory, which price gaps can be recovered and what should be removed.
Spend audited
10 largest deals, two real datasets
$894,009
Money at risk identified
Hard evidence only, every dollar counted once
$20,702
Recoverable, conservative basis
A deliberately cautious estimate we would defend
$12,488
Couldn't be verified either way
Reported separately. Never counted as at risk, never counted as clean.
$502,874
Identified amounts, not realised savings. $894,009 of deal spend audited.
How it works
Four questions every deal should answer.
Each answer comes from real delivery data, so the evidence always adds up.
Where did the money actually go?
One true picture of your spend, across every SSP.
- Every SSP's delivery brought into a single view
- The same publisher, compared across every route that sold it
- Totals that match your own delivery data exactly
From a real audit
Proven on real spend.
- of real spend analysed across multi-SSP audits
- $1.62M
- impressions reconciled to the cent
- ~155M
- money at risk identified in the 10 largest deals
- $20,702
- supply routes checked with publishers
- 8,092
17,664 domains and apps in a single audit, across 22 content categories.
- Automotive
- Business and Finance
- Careers
- Education
- Entertainment
- Family and Relationships
- Food & Drink
- Healthy Living
- Home & Garden
- Law
- Medical Health
- Personal Finance
- Pets
- Pop Culture
- Real Estate
- Science
- Shopping
- Sports
- Style & Fashion
- Technology & Computing
- Travel
- Video Gaming
Case studies
What real deals revealed.
Anonymised deal-level results. We never name a client, deal or advertiser, but every dollar is exactly as we found it.
OLV deal · one week
One publisher. Three authorised sellers. Three very different prices.
30.8% of deal spend exposed to a price gap.
Read the case studyOLV deal · about two months
Sold as video. Delivered as something else.
$2.8k of spend where the format didn't match the sale.
Read the case studyOLV deal · two weeks
A curated deal that came back clean, and could prove it.
0% unverified, with no unauthorised sellers.
Read the case study
Your verification vendor tells you the ad was seen and safe. Odyns™ tells you the supply was real.
- Works alongside attention and brand-safety tools
- Post-buy, on delivered data
- No inventory of our own
Why teams trust an Odyns™ audit
Built to be checked, not just believed.
An audit is only worth something if you can follow it back to the source. Every part of ours is designed for that.
Every finding is traceable
Back to your own delivery data and the publisher's own declarations.
Totals match your data exactly
Spend and impressions reconcile to what your SSPs reported, to the cent.
We say what we couldn't check
Unverifiable is its own result. It's never counted as clean or as fraud.
A specialist reviews every audit
Nothing reaches you without a person reading it first.
Your reports stay private
Used only for your audit. We never name a client, deal or advertiser.
We don't buy or sell media
No inventory, no deals, no curation of our own. So we never compete with you.
Every audit is run by a programmatic specialist with 11 years on both the buy side and the sell side, across DV360, The Trade Desk, Amazon DSP and supply curation.
The people reading your data have run campaigns and built deals themselves.
One audit. Proof for everyone at the table.
The curator, the agency and the brand all get the same evidence, from the same method.
Curators
Give buyers independent proof that your curated deals are authorised, real and fairly priced. Evidence for the pitch, the QBR and the renewal.
How Odyns™ helps curatorsAgencies
Show clients exactly what their curated spend delivered, with evidence you can stand behind in any review.
How Odyns™ helps agenciesBrands
Paying a premium for curated supply? See what you actually got before the next renewal or pitch.
How Odyns™ helps brandsFrom exports to answers in three steps.
A managed service, so there's nothing for your team to learn or install.
Send one campaign's exports
Delivery reports straight from your SSPs, as CSV, Excel or ZIP. No reformatting needed.
We run the audit
Our specialists run the full audit on your data. Nothing for your team to set up or learn.
Act on the findings
Path-level results with the evidence behind each one, ready for your next client, SSP or partner conversation.
Ways to work with us
One standard for curated video, whichever side you trade on.
Buyers audit what they bought. Curators verify what they sell. When both sides look at the same independent evidence, trust stops being a negotiation.
Deal Audit
One OLV or CTV deal, audited end to end. Know exactly what you bought before the next review, renewal or pitch.
- Every route checked, every dollar at risk sized
- What couldn't be verified, stated plainly
- A specialist walkthrough of the findings
- Evidence you can share with clients and finance
Always-on Assurance
Your OLV and CTV delivery audited every month, so money at risk is caught while there's still budget left to move.
- A monthly audit of all your curated video deals
- A specialist review call every month
- Priority findings before your next optimisation
- Still no integration: monthly exports are enough
Odyns™ Verified
Independent verification of the curated deals you sell, with a report every buyer can read for themselves.
- Your OLV and CTV deals verified independently
- A shareable verification report for each buyer
- Evidence for pitches, QBRs and renewals
- The same method and standard we apply for buyers
Questions
Common questions, straight answers.
What is Odyns™?
Odyns™ is an independent audit service for curated online video (OLV) and connected TV (CTV) supply. It checks that the supply behind curated deals and PMPs was authorised by the publisher, ran in a genuine environment and was fairly priced across every SSP that sold it, and it puts a dollar figure on money at risk.
How is Odyns™ different from verification vendors like DV or IAS?
Verification vendors tell you whether an ad was seen and brand safe. Odyns™ answers a different question: whether the supply itself was real, authorised and fairly priced. It works alongside attention and brand-safety tools rather than replacing them.
Who is Odyns™ for?
Curators who want to prove their deals are clean, agencies who need evidence for clients, and brands who want to check the premium they pay for curated supply.
Do I need to install anything or give platform access?
No. Odyns™ works from the delivery exports your SSPs already provide. There are no tags, no pixels and no platform access, and every audit is reviewed by a specialist.
What does an Odyns™ audit typically find?
Across the 10 largest deals in two real audits, Odyns™ identified $20,702 of money at risk out of $894,009 audited, mostly price gaps between seller seats, plus format mismatches and unauthorised sellers. It also reported $502,874 that couldn't be verified either way, mostly CTV.
What does money at risk mean?
Money at risk is spend with hard evidence of a problem, such as an unauthorised seller, a format that didn't match the sale or a price gap for the same inventory. Each dollar is counted once. Spend that can't be verified is reported separately and never added to it.
Can Odyns™ verify CTV?
Partly. Much CTV inventory can't be matched to publisher declarations today, so Odyns™ reports exactly how much of a CTV deal was verified and how much wasn't, rather than treating it as clean. Deeper CTV verification is on the roadmap.
Does Odyns™ use AI?
Yes, where it makes the audit better, and never where it would hide the evidence. Odyns™ Intelligence combines statistical models, AI-assisted analysis and specialist review. Every finding can be traced back to your own delivery data and the publisher's own declarations, and a specialist checks it before it reaches you. Nothing depends on trusting a black box.
How do I get started?
Book a 30-minute call. We'll talk through your deals and what an audit would show, with nothing to install.
Know what your curated deals actually delivered.
Start with one campaign. We'll show you what checked out, what didn't, and where the money went.