The biggest CTV deal we audited looked clean. We didn't say so.

The situation

The biggest deal in either dataset: a CTV deal running for most of a year across hundreds of app and channel identities.

What Odyns™ Intelligence found

A vendor keen to look good would report "0.06% at risk" and stop. That number is true, and misleading on its own. Most of this deal ran on CTV and app identities that today's publisher declarations simply don't cover.

What it makes possible

• A clear line between what was checked and what wasn't, on the biggest line item in the plan
• A specific ask for partners: better CTV declarations on the identities that carry the spend
• A baseline to measure improvement against in the next audit

Why it matters

This case study contains almost no findings, and it may be the most important one. An honest audit tells you where visibility ends. Deeper CTV verification is on our roadmap, and until then we'll always show you exactly how much of a CTV deal is outside it.