The situation
A short, focused OLV deal. On the surface, nothing looked wrong. Every seller was authorised and performance was in line.
What Odyns™ Intelligence found
One publisher was being bought through three different authorised seller seats. What the buyer received was effectively the same. What the buyer paid was not.
| Seller seat | Price vs cheapest seat |
|---|---|
| Seat 1 | 2.9x |
| Seat 2 | 2.8x |
| Seat 3 | 1.0x |
- Exposed to a price gap$4.3k · 30.8%
- Recoverable on a conservative basis$1.1k · 7.8%
- Unauthorised$0 · 0.00%
The conservative figure is the part we would defend as a realistic saving.
That one publisher accounted for 86% of the money at risk in the deal. None of it shows up in standard delivery reporting.
Why it matters
This isn't fraud. Every seat was authorised. It's a pricing finding, and exactly the kind a buyer can take into their next conversation with the SSP or curator. The same inventory was available for a fraction of the price.